This is an introduction to a set of mathematical problems inspired by shoe lacings: how can lacings be classified? What is the shortest lacing? The longest? The strongest? The weakest? It's a fun set of problems for people who find this sort of thing fun (me!) The author has a YouTube channel for popular math, where you can see him talk about this material: https://youtu.be/CSw3Wqoim5M
This book is that video, with fewer jokes and more math.