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Crash Course in Marketing for Libraries
Crash Course in Marketing for Libraries | Susan W. Alman, Sara Gillespie Swanson
3 posts
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.
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quote
shortsarahrose
Crash Course in Marketing for Libraries | Susan W. Alman, Sara Gillespie Swanson
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“Measure 3 - Stakeholder Receptivity. Quantitatively, this can be measured by the growth in the number of customers who identify ‘access‘ as the word they most associate with the library. That number was 5% in the previous survey. We would like to see a doubling to 10% a year after the brand is introduced. Qualitatively, we would like good feedback from stakeholders about the brand and the Library.”

quote
shortsarahrose
Crash Course in Marketing for Libraries | Susan W. Alman, Sara Gillespie Swanson
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“. . . In 2010, Hood River County Library (Oregon) district closed due to lack of funding, but through a taxpayer initiative and an effective and creative marketing plan the library reimagined its services, increased usage, and won a John Cotton Dana Award. . .”

quote
shortsarahrose
Crash Course in Marketing for Libraries | Susan W. Alman, Sara Gillespie Swanson
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“• Develop a focus group composed of patrons to determine which of the following is the best way to reach them and promote the library‘s resources:
- website
- social media
- brochure
- e-mail
- newspaper ads
- posters
- raffle or giveaway (T-shirts, flash drives, etc.)
• Develop a survey to determine
- why patrons use or do not use the library and
- whether patrons know about the resources available to them.”