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Inventology
Inventology: How We Dream Up Things That Change the World | Pagan Kennedy
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Find out where great ideas come from. A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system. Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality? In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to ‘impossible’ problems. A must-read for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.
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Dooplum
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"Typing machines belonged to women and computers to men. So asking an executive to sit at a keyboard was like expecting him to cook a pot roast" ? Crazy to think that this is how men regarded one of the first consumer marketed computers.

BooksTeasAndBookishThings Wow. I used to follow a page on FB that would do a lot of posts about actual advertisements/pamphlets in the past and one was how to be a good Wife... You wouldn't believe what they expected. It also had how to be a good Husband, and it said, no joke, that if all else fails: spank her. "She will appreciate your firm hand in guiding her. After all, your job is to make sure she does her job." 8y
Dooplum @BooksTeasAndBookishThings 😦 What?! That is absolute craziness! 8y
BooksTeasAndBookishThings Right?? I wish I could remember what the page was, but when the new FB settings happened and it basically cut off over half of your feed, I didn't realize they weren't showing up anymore and now I can't remember what their page was called. Something about wisdom from the past... I don't know, but I bet there is some place dedicated online to all of those old "how to" pamphlets. 8y
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