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Permission Marketing
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers | Seth Godin
4 posts | 10 read | 9 to read
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. (…more)
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review
123454
Pickpick

Great reading

quote
LShelby
post image

“They argue that touching one hundred people with a brilliant ad is more effective than reaching twenty-five people four times each. This approach is encouraging but research has shown it to be wrong.”

Personally I like the author‘s ‘permission‘ concept, instead of the usual ‘interrupting‘ people in order to sell to them. Alas, he confesses that although his approach is way better you actually do need to do classic advertising also. Darn!

review
PeterDWebb
Pickpick

Golden.