To respect member's privacy and keep things awesome, most of Litsy is hidden from Google. We let humans see and share pages, but not machines. Find out more.
As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
pick
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them | 
