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CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape from It | Ruben Pater

1 post | 1 read

Capitalism could not exist without the coins, banknotes, documents, information graphics, interfaces, branding, and advertisements made by graphic designers. Even anti-consumerist strategies such as social design and speculative design are appropriated to serve economic growth. It seems design is locked in a cycle of exploitation and extraction, furthering inequality and environmental collapse. CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. The book features designed objects and also examines how the study, work, and professional practice of designers support the market economy. Six radical design cooperatives are featured that resist capitalist thinking in their own way, hoping to inspire a more socially aware graphic design.

tinkguy

CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape from It | Ruben Pater

so-so

Want to be a graphic designer? See Part 2. There are more designers than jobs. Capitalism abuses their designers making them over-worked, under-valued, suspicious of other designers, and depressed. (Yes. Really.)

If you want to be rich and famous, study marketing instead.

If you want to be an ethical designer, GO LOCAL. Join a union, a collective, or a commons. Help people help you help them help you grow.

But, don‘t quit your day job.

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