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Reinventing Capitalism in the Age of Big Data
Reinventing Capitalism in the Age of Big Data | Viktor Mayer-Schonberger, Thomas Ramge
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From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
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Reinventing Capitalism in the Age of Big Data | Viktor Mayer-Schonberger, Thomas Ramge
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Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at Oxford University. Thomas Ramge is technology correspondence for Brand eins. This is a widely general look at how the use of data could replace existing price or money based capitalism and in turn change the meaning of the firm as a means of carrying out business that refuses to examine how data is generated and AI created and therefore is of theoretical use only.