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Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitableways to initiate a new sales contact and build business; it's alsoone of the most dreaded—for the salesperson and therecipient. Smart Calling has the solution: Art Sobczak'sproven, never-experience-rejection-again system. Now in an updated2nd Edition, it offers even smarter tips andtechniques for prospecting new business while minimizing fear andrejection. While other books on cold calling dispense long-perpetuatedmyths such "prospecting is a numbers game," and salespeople need to"love rejection," this book will empower readers to take action,call prospects, and get a yes every time. Updated information reflects changes and advances in theinformation gathering that comprises the "smart" part of thecalling Further enhances the value and credibility of the book byincluding more actual examples and success stories from readers andusers of the first version Author Art Sobczak's monthly Prospecting and Selling Reportnewsletter (the longest-running publication of its type) reaches15,000 readers, and Smart Calling continues to rank in theTop 20 in the Sales books category on amazon.com and has sold over20,000 copies Conquer your fears and master the art of the cold callingthrough the genius of Smart Calling, 2nd Edition.