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At David Usher’s company, CloudID Creativity Labs, there is a sign on the wall that reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for creativity, where big ideas can form and our imagination can run free. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio. Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes? Usher empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution. Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.