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Daub‘s aim is to recover the histories of the ideas most central to the story Big Tech tells about itself. Contrary to the belief that these ideas represent novel ways of thinking through unique problems posed by new tech, Daub shows how watchwords like “disruption,” “failure,” or design thinking are actually old, well-worn concepts “playing dress-up in a hoodie.” It felt a bit rushed and thinly argued at times, but overall an illuminating read.
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