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This book is nine years old now and at the time of writing, the insidious nature of social media, ads and the invasion of privacy were scary enough, so I can only imagine what wondrous changes in apps and tactics these same companies and governments are employing now. To be sure, I think we‘re all aware of the adage that if the service is free, the product is you, but this book lays out in horrific detail the evolution of data and you as product.
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