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Terms of Service
Terms of Service: Social Media and the Price of Constant Connection | Jacob Silverman
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Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.
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This book is nine years old now and at the time of writing, the insidious nature of social media, ads and the invasion of privacy were scary enough, so I can only imagine what wondrous changes in apps and tactics these same companies and governments are employing now. To be sure, I think we‘re all aware of the adage that if the service is free, the product is you, but this book lays out in horrific detail the evolution of data and you as product.