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Subscription Marketing
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn | Anne H. Janzer
2 posts | 3 to read
When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you're marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.
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erinreads
erinreads
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn | Anne H. Janzer
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Anyone have any recommendations for a 90 year old? Besides Book of the Month, I've only ever done YA related subscription boxes, so I've got nothing. #litsybatsignal

drokka This link lists a bunch of different ones. Looks like there are options for all romance subgroups https://www.cratejoy.com/category/romance-book-subscription-boxes/ 8y
erinreads @drokka thank you! I will pass this along to my friend! 8y
60 likes2 comments
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BethM
BethM
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn | Anne H. Janzer

Thinking of canceling my fandom jewelry subscription for a book one instead. What one sub box would you recommend in the $20 USD range?

LauraBrook I'm not sure of the price, but I think it was around $20 - I got MyBookBox for awhile and really liked it! You pick two categories (out of 5 or 6 options) and they send you surprise new books. It's the only book subscription that I'll be getting again. It was alway unusual books, most of never heard of before, and some I haven't seen since! I really like it. (Dang, now I think I might sign up this weekend!) 8y
BethM @LauraBrook thank you/ I've never heard of that one! There's just so many to choose from! 8y
LauraBrook @BethM I know, there's a lot out there to choose from. The only one I get is Book of the Month, and a sticker one (total is about $20/month for these). I've tried some of the others I've seen featured a lot here and on Instagram, and have been underwhelmed, or gotten books I already own, or it seemed to skew too young for me (I'm 38). I don't mind YA, but I'm not super swoony about stuff. 🤷‍♀️When you figure it out, post about what you pick! 8y
13 likes1 stack add3 comments