Group Psychology and the Analysis of the Ego | Sigmund Freud
In Group Psychology and the Analysis of the Ego, Freud explores theories on group dynamics and how psycho-sociological forces shape personality. He argues that an individual derives security from being part of a group, what he terms 'the Herd Instinct.' However, this feeling of belonging leads to a loss of the individual's consciousness. Other topics covered include Being in Love, Suggestion and Libido, and Identification.
Group Psychology and the Analysis of the Ego | 
