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Ambitious Brew
Ambitious Brew: The Story of American Beer | Maureen Ogle
3 posts | 1 read | 12 to read
In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it. Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind. Just fifty years later, the American-style lager beer they invented was the nations most popular beverageand brewing was the nations fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink. Grab a glass and settle in for the surprising story behind your favorite pint.
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StephanieGeiser
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Happy national beer day!

wanderinglynn I had no idea! I will rectify that ignorance by celebrating later! 🍺❤️ 7y
Burghbookaddict Its 9am here, I will begin celebrating at once! 7y
StephanieGeiser @laurenashley They don‘t call them breakfast stouts for nothing! 😂 7y
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BookishMarginalia
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#TBRtemptation - This book about the development of American breweries and the immigrant brewers who captained them sounds really interesting! I learned of it in this NPR article about the new Anhauser-Busch ad that depicts the xenophobic reception its German immigrant founder suffered in 19th century America: Budweiser's Super Bowl Ad And The Great Debate Over What It Means To Be An American
https://apple.news/A9uHNndT0ROuqcox30qhO_A

Dragon Thanks for the link. I had not heard about this part of American history before . 🐉 8y
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