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Words That Work
Words That Work: It's Not What You Say, It's What People Hear | Frank I. Luntz
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century."
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Iamlisa22
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Haven't started this yet. Dr Luntz was a great speaker and had interesting views on the political race #SignedSunday