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Becoming Steve Jobs
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader | Brent Schlender, Rick Tetzeli
#1 New York Times BestsellerThere have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world. Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.From the Hardcover edition.
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blurb
TimSpalding
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What a fantastic book! The book is mostly narrative, of course, but it has a thesis: That Jobs changed. The brilliant but dysfunctional human being that created Apple and the Mac, but was ejected from the company he founded, mellowed, learned and was chastised into a better person—along all the axes of “better.“ Although in no way a management advice book, still less a life-advice book, I found it usefully reflective for me personally.

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BeezleMcfly
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Pickpick

You can be more. You want to be more, don't you? The window of opportunity is closing. This is your chance. This is not about not losing. This is about you finally having the confidence to walk out on the ledge and know that you're not going to fall. #haltandcatchfire

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Moonchild_booknerd89
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Pickpick

Loved it!

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rajithr
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Working out an appetite for some non fiction ...wish me luck 🤓

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someryarns
Pickpick

From what I understand, this is a very balanced biography of Steve Jobs, unlike some of the others. It certainly doesn't sugarcoat the fact that Jobs could be a real jerk, but it also showed a human side. I thoroughly enjoyed it.

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quote
someryarns

That iPhone sitting in your pocket is the exact equivalent of a Cray XMP supercomputer from twenty years ago that used to cost ten million dollars. It's got the same operating system software, the same processing speed, the same data storage, compressed down to a six-hundred-dollar device."

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someryarns

The other day I was reading about Steve Jobs and the blossoming idea of the iPad *on* my iPad, while holding my iPhone in the other hand and wearing an Apple Watch on my wrist. It was surreal.