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How do successful companies create products people can�t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model�a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive �hook cycles,� these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal�s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder�not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:� Practical insights to create user habits that stick.� Actionable steps for building products people love.� Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. (less)

How do successful companies create products people can�t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how (…more)