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Quench Your Own Thirst
Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two | Jim Koch
3 posts | 3 read | 5 to read
Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Kochs plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of Americas leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson youll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Kochs anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
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Leftcoastzen
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Here‘s what happened to me yesterday @vivastory
It went in the cart ! 🍁No pumpkin spice anything went in cart , who knows if it‘s there ,I wasn‘t looking for it .Halloween decorations were in home decor stores last week of June.if any Littens saw some earlier I will stand corrected!🎃

mcctrish 🤣🤣🤣 4mo
vivastory I don't think I've seen October fest beer yet, but I imagine it will be on the shelves the next couple of weeks! Fall is definitely my favorite season, so I'm pretty excited 🍁 4mo
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ValerieAndBooks
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"Doing something you love isn't the only reason to start a new life. You could also do it to find out what you love, or to prevent yourself from moving too far down a track you suspect isn't for you ". Koch shares advice and stories from the brewing trenches, all in an anecdotal fashion. While at times serious, as when he discusses mistakes made, it's all as if he's telling them all over beers ??.

britt_brooke Love both of those beers. 😉 6y
ValerieAndBooks @britt_brooke same here! Cheers 🍻🍺! 6y
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ValerieAndBooks
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Starting this library book today. This guy is the founder of Boston Beer Company (brewer of Samuel Adams beer). I was in college in CA when this beer was still new and local to Boston, and we had a college classmate/friend from the east coast who brought some from home to introduce to us. Now we've traded places (he stayed in CA, we live on the east coast) but Samuel Adams has been ubiquitous for a long time now.

OffTheBeatenShelf.com My fiancé is a home brewer and he loved that book! 6y
ValerieAndBooks @OffTheBeatenShelf.com my hubby and I have long enjoyed craft brews and he's been talking about getting into home brewing again soon. Maybe he'll want to read this after I'm done! 6y
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