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Earthshot
Earthshot: How to Save Our Planet | Colin Butfield, Jonnie Hughes
2 posts | 1 to read
As Prince William, founder of The Earthshot Prize, said, 'The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate, and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests - a decade of action to repair the Earth.' The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the world's best solutions and one shared goal - to save our planet. It's not too late, but we need collective action now. The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to: Protect and Restore Nature Clean our Air Revive our Oceans Build a Waste-Free World Fix our Climate EARTHSHOT: HOW TO SAVE OUR PLANET is the first definitive book about how these goals can tackle the environmental crisis. It is a critical contribution to the most important story of the decade.
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blurb
Libby1
Earthshot: How to Save Our Planet | Colin Butfield, Jonnie Hughes
post image

Prince William writes the introduction of this book, where he provides two helpful equations on how we should view environmental challenges.

The first, which I fear I have fallen into all too often, is:

Urgency + Pessimism = Despondency

The second, which I‘m trying to embrace, is:

Urgency + Optimism = Action

I would also replace Optimism in that equation with Hope.

quote
Libby1
Earthshot: How to Save Our Planet | Colin Butfield, Jonnie Hughes
post image

JFK once called for the “Moonshot”: a dedicated, detailed plan to get humans to the Moon. This book is, instead, an “Earthshot”: a dedicated, detailed plan and series of prizes to help arrest the environmental devastation of our planet.

“It is easy to see humans as a problem, even to see ourselves as a burden on the planet. Please avoid that… We can have a good footprint, too.”