This was a wonderful read, I just finished it but I know it works. Because I applied some of the principles I'd read today, during my speech. It was a presidential debate like event, where 4 of my other competitors also spoke. I applied the pathos to best use, mixing humor and adding logos to the mix. Guess what! I won the debate(also the elections)!
Now take this from President of a School Parliament : read it, it's filled with knowledge.