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Deadly Spin
Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans | Wendell Potter
3 posts | 2 read | 13 to read
That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
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8little_paws
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So this might be a seven year old book but boy oh boy is it relevant today. It's by a former PR exec at CIGNA, and is about how the PR departments for health insurers manipulated the public into believing that public health care is in their worst interests, and also goes deep into the PR and news media industries. READ THIS. One of the more important books I've read.

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8little_paws
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Getting in a little book time this morning and was greeted with this sentence of truth right off the bat.

Matthew_H Truth. 8y
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8little_paws
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Spoken from the mouth of a former CIGNA PR executive. Have you all read this book, am I last on the wagon? Or did this excellent memoir/exposé on the health insurance and PR industries slip under the radar? If you're concerned about health care in this country, read this book!

LauraBeth I haven't read this but it sounds interesting! I had to leave the soul-crushing world of corporate PR because I could feel the descent into hell. And I hate that I have so much experience in it because I always know what corp execs and politicians are saying between the lines 8y
8little_paws @LauraBeth this book sounds like it mimics your experience exactly. In it he's taking about the PR response against Michael Moore's Sicko and the fear that the industry has that the public would want a nationalized system. 8y
LauraBeth @8little_paws I'm going to have to read this! The worst thing about being in PR are all of the secrets that you know that the public can never know. So you have to craft talking points for the media should the secret come to light. And everyone at the company knows the truth but then gets together to all agree on the lie you're going to tell. It's sickening 8y
8little_paws @LauraBeth I highly recommend it so far. It's written in language easy to understand for people who don't work in healthcare. 8y
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