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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World | Mark Miller, Lucas Conley
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A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacysomething preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.
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MelAnn
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#selfiesunday

What are you reading today? I‘m completely mesmerized already with the tagged book - I‘m going to be facilitating a mastermind based on this and a few other books. This book is great for anyone though - not just business leaders or entrepreneurs.

I want to see your face! Post your own selfie (can be favorite one - doesn‘t have to be taken today), tell me what you are reading today & tag me!

MelissaSue81 Ooh. Good challenge post, but I‘m so scrubby on Sundays.. it‘s a lounge wear and no make up day. You look fab though! 6y
Tamra You definitely don‘t want to see a selfie of me right now. 🤪 6y
MelAnn @MelissaSue81 how about any selfie that you like - doesn‘t have to be from today! 6y
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MelAnn @Tamra how about any selfie - doesn‘t have to be from today! 6y
MelissaSue81 Lol @MelAnn - deal! 6y
KarouBlue Beautiful! 6y
Velvetfur @MelAnn that's such a lovely photo, you have a great smile! I'll...erm....post a selfie at some point soon... 😜 6y
MelAnn @MellieAntoinete thanks so much! 6y
MelAnn @Velvetfur thank you!!!!! 6y
olivia.ferz Oops I guess I'm too late. But better late than never😁 6y
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MelAnn
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Back to this book for a bit.... love this quote from the foreward - this is so me!

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MelAnn
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I am still around - been snowed under with work this month! This book Legacy in the Making just arrived today - hardcover and everything!!!! For any of you who are entrepreneurs or In charge of a brand, just from what I have read so far, you need to get this book! Until now, as a former marketing professional, I‘ve only had one go-to book to point others to for branding - now I have two!

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