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Very interesting and useful!

When you're stressed before public speaking, try reading. Cognitive neuropsychologist Dr. David Lewis found that it reduced stress by 68%. Subjects only needed to read silently for six minutes to slow down the heart rate and ease tension in the muscles. You could also try eating dark chocolate, which is a proven stress buster. So "death by chocolate cake" does kill. It murders stress. That's why stressed backwards spells desserts.

Pavitt goes on to write:

You need to create an unconscious sense of urgency rather than an unconscious sense that you can put it off until tomorrow.

"You can't use up creativity. The more you use, the more you have." --Maya Angelou