Home Feed
Home
Search
Search
Add Review, Blurb, Quote
Add
Activity
Activity
Profile
Profile
IDEIAS QUE COLAM
IDEIAS QUE COLAM: POR QUE ALGUMAS IDEIAS PEGAM E OUTRAS NAO | Chip Heath, Dan Heath
Todo mundo tem idias a transmitir. De CEOs de grande empresas a mes que se dedicam educao de seus filhos - um novo produto a ser lanado no mercado ou valores que est tentando ensinar a seus filhos. Mas extremamente difcil influenciar e transformar a forma de agir e pensar das pessoas. Mas o que faz com que algumas idias 'peguem' e outras no? Como aumentar as chances de ter idias que valem a pena? Neste livro os educadores, Chip e Dan Heath, abordam questes intrigantes sobre o que faz uma idia repercutir e, alm disso, permanecer no imaginrio das pessoas. Provocativo, esclarecedor e engraado, este livro mostra os princpios essenciais de idias vencedoras.
Amazon Indiebound Barnes and Noble WorldCat Goodreads LibraryThing
review
leslietyc
Mehso-so

.

quote
BubotheReader

...the best social science evidence reveals that taking candy from strangers is perfectly okay. It‘s your family you should worry about.

review
ralexist
post image
Pickpick

Confession: I am horrible at persuasion. I have never figured out the best way to pitch an idea that makes it seem credible & memorable. This was hands down awesome Easily digestible & practical information along with great examples. I could see them practicing what they preach in the actual text itself. If you need help with fundraising, advocacy, speaking, or just convincing someone that Taco Tuesday should be every day...pick this up!

review
jlondon1963
Mehso-so

Interesting concepts

blurb
mabell
post image

The Lions Club was giving away books at the festival tonight - these were our prizes 😃#bookhaul #letthemeatart

review
AlexandraGriffin
Mehso-so

This felt like it was using tricks from psychology to help create memorable ways to market your ideas/products.

Having studied psychology and read some pop-psych titles (cough gladwell cough), it didn't necessarily feel like anything new, but it was put in a new context for me (business and marketing).

⭐️⭐️⭐️ of 5

brendanmleonard What do you think of pop psychology generally? 8y
AlexandraGriffin @brendanmleonard i think it's generally full of information that I've already learned, and linked to current events in intriguing ways that may make you think of things in a new light. Though I would prefer definitive scientific causality, and tend to prefer the science side of things, I have still enjoyed some pop-psych titles. 8y
AlexandraGriffin Scientifically proven* causality 8y
15 likes3 comments
blurb
AlexandraGriffin
post image

Trying to power through 4 audiobooks due back in 2 days.... I can do this.

review
Mcoun
Pickpick

Interesting read about how ordinary people can create ideas that have impact. Similar in style to Malcolm Gladwell's books.

review
ChristopherKokoski
post image
Pickpick

Love books by the Heath Brothers. Simple. Actionable. Worth a read.

1 like1 stack add