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Chronicles of a Cairo Bookseller
Chronicles of a Cairo Bookseller | Nadia Wassef
5 posts | 2 read | 8 to read
The streets of Cairo make strange music. The echoing calls to prayer; the raging insults hurled between drivers; the steady crescendo of horns honking; the shouts of street vendors; the television sets and radios blaring from every sidewalk. Nadia Wassef knows this song by heart. In 2002, with her sister, Hind, and their friend, Nihal, she founded Diwan, a fiercely independent bookstore. They were three young women with no business degrees, no formal training, and nothing to lose. At the time, nothing like Diwan existed in Egypt. Culture was languishing under government mismanagement, and books were considered a luxury, not a necessity. Ten years later, Diwan had become a rousing success, with ten locations, 150 employees, and a fervent fan base. Frank, fresh, and very funny, Nadia Wassef's memoir tells the story of this journey. Its eclectic cast of characters features Diwan's impassioned regulars, like the demanding Dr. Medhat; Samir, the driver with CEO aspirations; meditative and mythical Nihal; silent but deadly Hind; dictatorial and exacting Nadia, a self-proclaimed bitch to work with-and the many people, mostly men, who said Diwan would never work. Chronicles of a Cairo Bookseller is a portrait of a country hurtling toward revolution, a feminist rallying cry, and an unapologetic crash course in running a business under the law of entropy. Above all, it is a celebration of the power of words to bring us home.
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quote
charl08

Hag Mustafa had honey-colored eyes and milk-white teeth. He was a jovial man, invariably dressed in a 1980s safari suit. He gave me the honorary title of doktora. I descended the steep staircase into his shop, a cavern piled with books.... As usual, he offered me a cup of dense Turkish coffee. His delight was apparent as he sifted through the stacks on his desk for my prize. Finally, he seized a stained and weathered cardboard book...

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quote
charl08

"What would the children enjoy more?" asked my mother on our daily morning call.
".... Make fatta."
"Fine. I will tell Beshir to make molokhiya. Children should eat greens." Our conversations always followed this pattern: she asked for my opinion, I gave it, and she did what she wanted. "I had something else to ask you. Why are you still with him? Did your father and I raise you to eat shit and then stay for the second helping?"

quote
charl08
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A string of businesses lines the street: Nouby, the antiques dealer; Cilantro, the coffee shop; Thomas Pizza; the Bank of Alexandria; and a windowed corner store, Diwan-the bookstore that my sister, Hind, and I founded in March 2002. In the years after, Hind and I opened sixteen locations (and closed six) across Egypt, but each one of our stores emulates the look and feel of this one, our flagship, our firstborn.

charl08 Image via Google Maps. 2y
charl08 I so want to visit this shop! 2y
Deifio I think I've been there. That calligraphy certainly sparks a memory. 2y
charl08 @Deifio 📚😍 2y
60 likes4 comments
review
Mitch
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Pickpick

This memoir from one of the founding owners of Diwan - a bookstore chain in Egypt - tells the story of the store & story of Egypt. From censorship, to managing daily life as a female business owner, to class issues & political turmoil the author uses books to tell her story. I learnt lots, and loved her honesty. It‘s written 6 years after leaving the bookstore and at times that distance gives a feeling of detachment and history to her story.

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blurb
Mitch
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A book all about bookstores & reading - bookmark seems almost perfect ! 👍🏼

charl08 Love this 😍 2y
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