Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business | 
pickI moved through this one slowly, annotating/underlining, taking it all in. Airey takes a no-nonsense approach while still being motivating and inspiring. He gave me a lot to think about and helped me come to some important decisions for how I want to approach my business. More importantly, it didn‘t overwhelm me but filled me with excitement. In my opinion, every designer wanting to start their own business should have this one on their shelves.
“‘At its best… money facilitates community health and support for yourself and your extensions, and in the larger world it provides a context of universal interaction between countries that can lead to healthy cultural exchange. At its worst, it becomes a vehicle to manipulate and oppress from a stance of power…‘”
“‘Good ideas are like falling in love… when it‘s not the real thing, you can debate about the pros and cons forever. But when it‘s really right, you know it when it happens and you‘d be crazy not to act on it.‘”
