"It is definitely my own formula, which grew out of my own need to clarify what makes not only a good picture, but an effective one...I give you the formula now, although you will require the chapters following to fully understand it's significance and application.
1. The picture must, by it's mere arrangement, make you look at it.
2. Having looked--see!
3. Having seen--enjoy! (40)
#WilliamMortensen #photography #technique #ArtTheory
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