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Cradle to Cradle
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
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willaful
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
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This is a fascinating read with some great ideas, but it's hard not to be skeptical about anything “eco“ these days, with so much greenwashing going on. It seemed more like a beautiful dream than anything else, though the authors were involved in some big things like a Ford plant revamp: https://en.wikipedia.org/wiki/Ford_River_Rouge_complex#Renova...

willaful It was so tempting to fill the entire #BookSpinBingo board! -- but my books for the remaining characters are perfect for #WinterGames . I think those are also my last two #URC categories!

(edited) 11mo
Faranae Nicely done! There's a lot of interesting efforts going on with the circular economy concept, but it's a systematic approach which means, well, we need buy in from a lot of people who are too short-sighted and selfish to buy in. sigh. 11mo
TheAromaofBooks Woohoo!! 11mo
14 likes3 comments
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LibraryCin
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
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Mehso-so

for some things, I had a hard time wrapping my head around the ideas: eco-effective vs eco-efficient, upcycling vs downcycling, biological nutrients and technical nutrients, and more. They did have some good examples and I think they are probably correct in what they are suggesting, but it was hard for me to figure all of it out. Cont in comments...

LibraryCin What‘s unfortunate is that this book was published 20 years ago. Without having heard much more about these concepts, I‘m concerned that they haven‘t really taken root 2y
7 likes1 comment
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Jolynne
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
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Pickpick

Written almost 20 years ago but still interesting.
We should live like ants. 😉

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mistykaren
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
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It's ironic how this idea of "progress" is still from the Industrial Revolution, and that's how many years ago already? Shouldn't we need to shift away from that idea?

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jpmcwisemorgan
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
Mehso-so

I didn‘t get a lot out of this. I think that‘s partly because the narrator wasn‘t a good fit for the content, which was a little dry. There was also a lot of repetition and a bit of “oh, look how awesome we are”. I mean, the cradle to cradle concept is a good one and these guys are some of the first to use it seriously but for a short book it seemed a bit much. Check out www.c2certified.org for more info.

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jpmcwisemorgan
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart

Holy biscuits! All I‘m hearing is blah blah blah toxins in everything, blah blah blah, we‘re all going to die. I already knew this and I‘m not sure my brain can handle this today.

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jpmcwisemorgan
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart

This is the selection for this month‘s Talk Green to Me book club meeting. We meet Thursday and I‘ve actually started listening to the audiobook. I‘m so glad I‘ve discovered Hoopla. Whew! The book is off to a scary start and I feel like we‘re all going to die from everything right now. Ahhhhhhh!!!

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miss_almayra
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
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new books arrive from bookdepository. 😍😍

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bmsddk
Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart
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Innovation and industry should be like environmentally friendly, socially conscientious tinker toys 😆 ⬅ My new tagline for this insightful non-fiction about replacing the waste mindset in industrialized countries! Everyone can get involved and play -- we are the characters! ~ #Day6 #80sToyInBookForm #octphotochallenge #bookphotochallenge ~ @LibrarianRyan

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