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The Tastemakers
The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue | David Sax
2 posts | 2 read | 4 to read
Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, aai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a superfood again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
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review
triplem80
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Panpan

I bought this a few years ago because for some reason I can't remember, I was excited to read it. In retrospect, that was silly -- because I'm really not that interested in food or food histories. Oops! Another book that just wasn't for me, but I'm happy to clear it off my physical TBR!
Plus...it checks off my last #Booked2021 Winter prompt - #BakedGoodsontheCover.

@Cinfhen @BarbaraTheBibliophage @4thhouseontheleft

Cinfhen Yay for finally getting it off your shelf 👍🏻❣️ 4y
Cinfhen Reminder: You have until midnight, April 3 to fill out the first quarter form to be entered in our drawing ?
https://bit.ly/3b7rK1E
4y
7 likes2 comments
blurb
Laalaleighh
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If it's on the internet it must be true 😉

If you want to try Book of the Month for $1 comment your email and I'll send you the link. Up to five people y'all.

But seriously. I almost want to start a third subscription just to take advantage of this deal. Unfortunately my bf thinks that's a bad idea so please, let me live vicariously through you!

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Zelma Well, if Internet Laura says I'll like it... 😂. Ugh, I really want to join but we are trying to balance our budget right now. 😕 (edited) 8y
Laalaleighh @zelma totally understandable. You could always wait until you like the selections and then just use the $1 code for one month. But honestly, I haven't been able to cancel. So it's probably best not to join and get sucked into the eternal anticipation loop if you're trying to balance your budget! I have a second account so if there's ever a book you really want let me know and if im not utilizing the free book that month I can grab it for you! 8y
Zelma @Laalaleighh thank you so much!!! ❤️ I may join at some point but now is just the wrong time. 8y
Laalaleighh @Zelma of course! That's an open offer to grab you a book if there's one you really want. Just email me laalaleighh@gmail.com 8y
37 likes4 comments