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#Coke
review
Abe
Mehso-so

Ok book about coca-cola. The way they treat there employees is horrible!

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Riveted_Reader_Melissa
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My favorite new word from this book and its definition from the web! #WordOfTheDay

“"Astroturfing," first coined by U.S. Senator Lloyd Bentsen of Texas in 1985, is when companies or even individuals mask their motives by putting it under the guise of a grassroots movement.”

And here‘s an article with some examples: http://www.businessinsider.com/astroturfing-grassroots-movements-2011-9

Riveted_Reader_Melissa For instance, in this book I learned that coke and others started the Litter Bug campaigns and recycling movements....because the companies didn‘t want to be responsible for the trash and waste products of packaging these campaigns helped foist that responsibly off to individuals and municipal governments to pay for. (edited) 7y
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Riveted_Reader_Melissa
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Pickpick

After putting this book aside earlier this year, I circled back, restarted and finished. Very interesting look into corporate mindset from a small individual start-up to a global power. And how it‘s crossed paths with everything from narco politics, to environmental concerns, to lobbying, and massive consumer campaigns. Definitely worth a read.

Interesting to see the counter campaigns, in the same vein as big tobacco back in the day. 🤭

Riveted_Reader_Melissa @BarbaraTheBibliophage Hershey, Pottsville, and Wilkes-Barre all get mentions in this book. 7y
BarbaraTheBibliophage Hometown places—who knew? Thanks for tagging me, this sounds right up my alley! 7y
Riveted_Reader_Melissa @BarbaraTheBibliophage You‘re welcome. I don‘t usually read food related nonfiction, but I think I‘ll be trying more after this one. And yes, since Coke is out of Atlanta, I was surprised at a fairly large Hershey section (the Company, Man, and Town) as well as quick mentions of the other two. 7y
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Riveted_Reader_Melissa
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48 likes1 comment
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Riveted_Reader_Melissa
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Again... thank you google books for allowing me to source quotes from my audiobook.👍

Interesting that some of the earliest maps were made by companies extracting the water.

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Riveted_Reader_Melissa
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Ok, last one...and again Thanks google books!

48 likes1 stack add
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Riveted_Reader_Melissa
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Again, thank you google books!

38 likes1 stack add
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Riveted_Reader_Melissa
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Thank you google books!

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Riveted_Reader_Melissa
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There are so many parts of this book I wish I had the print version to share quotes. Right now, at about 50-60% they are talking about how much the company benefited from Reagan era policy (cut regulations on corps). Deciding that corps were better suited to solve people‘s needs than big gov‘t.

**The result: less resources put into municipal water projects, more put into companies, less clean tap water, & the birth of sellable bottled water. $🤑$

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athorne
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At my Dad's reading this while sipping #Amaretto and #Coke. #booksandbooze #tgif #fridaythe13

dylanisreading Are you going to watch the Netflix series? 7y
athorne @Bianca After I finish the book, yep! 7y
dylanisreading @TheGhastlyGrimoire I think I read the book in a matter of two or three days a few years ago. I couldn‘t put it down. 7y
athorne @Bianca Normally, I wouldn't be able to either. My concentration is horrid right now as my meds are being adjusted. QQ 7y
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