#rebranding And some of us thought rebranding was a new thing.It seemed like Allen Ginsburg went effortlessly from beat to Hippie, with the turning of the pages on the calendar.Kerouac disavowed the idea of the Beats leading to the Hippies,and/or he being the “father” of both.Signet didn‘t seem to have any trouble turning Jacks books into Hippie inspiration.Found today at the book sale.
AND DON‘T CALL IT FRISCO!