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This I Know
This I Know | Terry O'Reilly
4 posts | 1 read
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
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BeansPage
This I Know | Terry O'Reilly
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😂🤣😂🤣😂🤣

Soubhiville Uh huh. 😉 6y
mrozzz 😄😄😄 6y
hwestfall My brother and I love the same kind of books. We do this all the time to each other 😊 6y
110 likes3 comments
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Creadnorthey
This I Know | Terry O'Reilly
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Mehso-so

I love the little anecdotes peppered throughout this book. O'Reilly really knows his stuff and some of this reads like his radio show (big fan), but there were moments when I was not quite sure what the ultimate point of this book was... at times I felt like I was being coached to be on Dragon's Den (not a fan)... the tension of it all caused me to pick-up and put-down this one several times, and brought on my flagging interest at the end.

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LA_Mead
This I Know | Terry O'Reilly
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1. Short stories... but also poems.
2. Introvert
3. Thriller
4. ...enemies? Hm...
5. Cookies (I am obsessed with the momofuku milk bar cookies).
6. Quidditch!
7. Paperback
8. Sand
9. Bromance

#thisorthatswapedition @hermyknee

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kamoorephoto
This I Know | Terry O'Reilly
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#litsythisorthat @hermyknee
Let‘s do this before some reading on the couch...
⭐️ Iced coffee AND iced tea - all ICED
⭐️ I love and have both but I‘m a bit of a cat freak
⭐️ Both
⭐️ I‘m a sweets freak (chocolate) but I love sweet n‘ salty popcorn
⭐️ I like both - Batman, Wonder Woman / Black Widow, Thor 👊🏼
⭐️ White wine
⭐️ I‘m a great listener, but I talk when I need to and about things I care about
⭐️ I think I deserve a lot more treats! 🍫🥂💐

kamoorephoto Oh I forgot hot or cold - somewhere not too hot or not too cold! I don‘t do extremes because it‘s bad for my MS; #Seattle is pretty good that way... 6y
Booksnchill Book headed your way!! 6y
kamoorephoto @Booksnchill ooh exciting...still working on mine #markingitup! 6y
30 likes3 comments