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Pure Invention
Pure Invention: How Japan's Pop Culture Conquered the World | Matt Alt
4 posts | 4 read | 3 to read
The untold story of how Japan became a cultural superpower through the fantastic inventions that capturedand transformedthe worlds imagination. A masterful book driven by deep research, new insights, and powerful storytelling.W. David Marx, author of Ametora: How Japan Saved American Style The Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. Weve all fallen in love with one or another of Japans pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese media veteran Matt Alt proves in this brilliant investigation of Tokyos pop-fantasy complex, we dont know the half of it. Japans toys, gadgets, and imaginary worlds didnt merely entertain. They profoundly transformed the way we live. In the 1970s and 80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in the lost decades of deep recession and social dysfunction. The end of the boom times should have plunged Japan into irrelevance, but thats precisely when its cultural clout soaredwhen, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Pokmon and Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products made Japan the forge of the worlds fantasies, and gave us new tools for coping with trying times. They also transformed us as we consumed themconnecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japanese ingenuity remade global culture and may have created modern life as we know it. Its Japans world; were just gaming, texting, singing, and dreaming in it.
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vlwelser
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Pickpick

This is an ode to Japanese pop culture and as a kid from the 80s and a teen from the 90s I was fangirling right along.

#BookSpinBingo @TheAromaofBooks

TheAromaofBooks Woohoo!! 7mo
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Mandoul
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A rare but very enjoyable non-fiction for me. This delves in to the history of some of the Japanese cultural phenomenon that we know today, looking at how they may have shaped our lives.

It's well researched and focused on the people behind these products, which made for a satisfying read. I loved the sections on anime, karaoke and, strangely, Hello Kitty....🤫

⭐️⭐️⭐️⭐️

Although I did let it get water-damaged on my way back to the hotel 😖

RaeLovesToRead Ooh, I love Japanese culture! Especially the food and videogames 🥰 Did you buy lots of books in London? 2y
Mandoul Me too @RaeLovesToRead so I had to buy this 😁 I was working but heading out to a few places this morning. I do plan to try and check out the pancake place at Holborn if I can! 2y
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Megabooks
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One last January wrap up! I finished 4/6 #roll100 books. All three audiobooks and one print book. I‘ve tagged my favorite, which is a nonfiction title about Japanese pop culture. The most surprising find was how differently I felt about Gatsby as an adult. (It‘s just okay.) 🤷🏻‍♀️ I‘m also really glad to have finally finished The Family because it is 16 hours. 🙌🏻👍🏻

BarbaraBB Wow!! 2y
Megabooks @BarbaraBB thanks!! 2y
64 likes2 comments
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Megabooks
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Pickpick

Alt was an American fan of Japanese pop culture as a kid. This led him to study the language and move there. In this book, he looks at how Japanese history and culture created trends and products from Walkmans to Hello Kitty to Tamagotchi and how they disseminated into the world. I enjoyed when he was able to interview the designers behind the products.

My first #roll100 is done!

PuddleJumper Sounds interesting! Well done! 2y
Cinfhen It‘s a great cover!! Sounds interesting but I‘m not sure if it‘s going to hold my attention 2y
Megabooks @PuddleJumper thanks! It was. 2y
Megabooks @Cinfhen it was interesting for me, but not one I‘d recommend for you. 👍🏻 2y
Cinfhen Yeah, I hear ya 😘 2y
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