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Full Spectrum
Full Spectrum: How the Science of Color Made Us Modern | Adam Rogers
13 posts | 2 read | 4 to read
A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever. In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's "one of the best science writers around."* *National Geographic
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review
CSeydel
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Pickpick

I enjoyed this; although it did feel a bit disjointed at times, eventually I got into it and it get easier to keep reading. Some fascinating history of pigments and ways of thinking about color.

My #bookspin for February - or actually I think it was my #doublespin ?

TheAromaofBooks Woohoo!!! 2y
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review
Lindy
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Pickpick

A fascinating book of popular science that begins 400 million years ago with the geological forces that made titanium and ends with futuristic colours that exist only in our heads. (Pixar mind manipulation! 🤯) Across the centuries, people have worked hard to widen our art palette & solve the puzzle of colour vision—Newton even stuck a giant needle in his eye for the sake of knowledge—and Adam Rogers has an engaging way of writing about it.

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Lindy
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Nobody makes colours alone. Nobody sees them without a context, without a contrast or a constant, without geology and biology and history and chemistry and physics. We all make colours together.

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Lindy
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[…] we just have to tacitly agree that when I say “blue” you know what I mean […]. Colours may be less about cognition and more about communication.

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Lindy
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The single most important thing that determined how you saw The Dress was how your brain identified, unconsciously, the colour of the light illuminating the image—maybe even what time of day you thought the picture was taken. The Dress undermined or outright broke almost every assumption scientists had about colour constancy and the daylight bias of human vision.

katy4peas It was yellow for me! 3y
Lindy @katy4peas Scientists put people in MRIs and the people who saw a blue-and-black dress had different parts of their brains light up than the people who were seeing white-and-gold. 3y
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Lindy
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I remember the buzz about the dress when it was posted on Buzzfeed in 2015. Just like the author, I initially couldn‘t understand why the fuss… the dress was so obviously blue & black. And then my sweetie looked at me strangely (like, was I blind?) and pronounced with certainty that the dress was white and gold. Adam Rogers wrote about the dress in Wired; he says over 38 million people read it. Me included.

katy4peas This picture is blue and brown for me. There is another picture that I saw first that definitely was yellow and white. 😮 it‘s crazy how lighting can change your perception. My mom and I were just talking about this a week or two ago. 3y
Lindy @katy4peas Yes, people who viewed The Dress described it with all kinds of other colours like brown, khaki, lavender etc. Special lighting has been used to “restore” some faded Rothko paintings without touching the works in any other way. 3y
xicanti I saw it both ways at different times. It was extremely weird. 3y
See All 14 Comments
sarahbarnes It‘s definitely white and gold. 😁 3y
Suet624 Blue and brown. Definitely. 😃 3y
Megabooks Blue and black then, but what you posted looks gold and white! 3y
Megabooks I commented and went back out and it changed to blue and black like always. This is crazy! Stacking the book. 3y
Lindy @Megabooks @xicanti You are in the minority because, unlike some optical illusions (ie duck in one direction, rabbit in another), most people can only see one colour combination for The Dress, not switch back and forth. 3y
Lindy @sarahbarnes I would say haha on you because the dress truly is blue… except now I know that all colours are only a construct in our minds 🤪 3y
Lindy @Suet624 you and @katy4peas 😁 3y
The_Penniless_Author White and gold for me, but I can *almost* get to blue and brown. Actually, even then it looks like a white and gold dress that only looks bluish-brownish because of the dim lighting. 😄 3y
Lindy @The_Penniless_Author It‘s a fascinating phenomenon, isn‘t it? 3y
The_Penniless_Author @Lindy Very! And in fact, when I just scrolled back here to read your comment, it suddenly looked blue and black, just like it did for @Megabooks . But then the second it registered with me what happened, I could only see it as white and gold again! I really need to read this book now 😀 3y
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Lindy
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Palmer basically made an informed guess and nailed the mechanism of colour vision: trichromacy, a retina with three photoreceptors sensitive to three different kinds of light. It was the first time anyone had connected the physical world of light, the chemical world of colour, and the biological world of the eye and brain.

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Lindy
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The cargo of the Belitung wreck redefined the history of colours as commodities, their materiality & technology as valuable as gold, silk, or spices. The way people made & used those colours was the era‘s highest of high tech. And the delivery mechanism was literally hardware, the killer app of the day: porcelain.

(Photo of some pieces retrieved from the Belitung wreck, c 826 CE)

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Lindy
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Carbon‘s ability to stick to all kinds of other atoms in all kinds of ways is what makes “organic chemistry” organic. Be grateful for carbon‘s profligacy; that‘s life, as the saying goes.

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Lindy
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The first half of the 18th century saw the publication of […] Denis Diderot‘s 39-volume Encyclopédie ou dictionnaire raisonné des sciences, des arts, et des métiers. The whole point was to get knowledge about practical colour and colour science to a wider audience.
[39 VOLUMES ABOUT COLOUR!]

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Lindy
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We learn to see, and then we learn to create, and then we learn more about how we see from what we‘ve created. It‘s a grand oscillation between seeing and understanding.

Centique Is this material for a project you are working on? I always love seeing your crafting 😍 3y
Lindy @Centique these are colour studies from an online dye course. In this photo, each sample is paired with the same colour that‘s been dipped briefly in an indigo vat. 3y
Centique Wow, it‘s incredible what a difference indigo makes! 3y
Lindy @Centique Yes! Yellow is the most common colour from plant dyes and indigo over yellow is the easiest way to create green. 3y
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Lindy
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In 1859, the novelist Charles Dickens decided to use his fortune to make explicit the radical political and economic subtext of his stories. He started a magazine, All the Year Round, and made himself a columnist. As a journalist myself, let me say that this is a good scam.

DivineDiana Fascinating! 3y
Lindy @DivineDiana This book is full of fun facts. 😊 3y
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Lindy
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You‘ve probably heard of other Chinese inventions—gunpowder, movable type, the needle compass, paper money. Porcelain predated all of that, and was every bit as important, technologically and culturally as significant, as silk and ink. Northern white and southern celadon were two of China‘s greatest exports, the products of an almost magical technology.

(Internet photo)

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