Home Feed
Home
Search
Search
Add Review, Blurb, Quote
Add
Activity
Activity
Profile
Profile
Purple Cow, New Edition
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter | Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Amazon Indiebound Barnes and Noble WorldCat Goodreads LibraryThing
blurb
NinjaN
post image

My new read...looking forward to it.

2 stack adds
review
Akashsd013
Pickpick

.

review
KateD1
post image
Pickpick

Beer & books.
While some of the examples in this book are outdated (published in 2002), the overall concept is timeless. I recommend this book for anyone in or interested in marketing, entrepreneurship, and business.
#Books #SethGodin #Marketing #Business #PurpleCow #Remarkable #BooksAndBeer #SaturdayReads #Bookworm

blurb
KateD1
post image

And - same day, new book!
Excited to start this short read.
#SethGodin #PurpleCow #Marketinf #Business #BusinessBook #MarketingBook #BookWorm #Bookish #Reading #Learning

5 likes2 stack adds
review
ctenas
post image
Mehso-so

As a #marketer I have been thinking a lot about this. Seth Godin pretty much says what everyone is thinking. I have given it a "so-so" just because there are so many case studies and examples it does draw on a bit longer than it should. However, I did find out about this in a #togetherindigital summit and it was a good reccomendation. ?
#business

blurb
callielafleur
post image

Thanks for the tag @IheartYA!!
Colors: black and purple
Season: fall
Genre: I can't choose!
Hobby: reading, of course
Snack: cheese
Drink: ipa
Bookish item: my book charm bracelet
Tag someone: anyone who hasn't filled this out!

blurb
dsfisher
post image

Not a lot of purple on my shelves
#riotgrams
#purple
@bookriot

Lcsmcat Pretty! 7y
knittedgnome Very pretty! 7y
114 likes2 comments
review
PeterDWebb
Pickpick

Selling is so much easier when you have a purple cow!!

review
RinaBrahmbhattBarot
post image
Pickpick

Only a true #BookLover will find herself in this situation and a #BookNerd will listen and read these books in the same ✈️

geodynamical_nonfiction Listening while following along in a book is great for focus. Like a type of meditation. 😊 8y
RinaBrahmbhattBarot @geodynamical yes - paperback is part 1 and audiobook was part 2 :) it was great fun! 8y
RinaBrahmbhattBarot @Libby1 that's how I know it :) 7y
Libby1 Yippee, @MyBookSwapClub ! 💜🐄💜 7y
64 likes4 comments