Looking at 11 different bookstores, mostly in the Midwest due to budget, Caine looks at different steps to take to protect bookstores. It‘s from things any book lover can do like follow stores on social media, get newsletters and show up for free events. But also structural things like making it easier to get loans and start a bookstore. This is where Shakespeare and Co. comes in. France has a fixed price on books that helps protect the books.