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Marissa Mayer and the Fight to Save Yahoo!
Marissa Mayer and the Fight to Save Yahoo! | Nicholas Carlson
5 posts | 4 read
A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
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TheSpineView
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#ThoughtfulThursday @MoonWitch94

📕 Non-fiction centered on a person is not my thing. However, I did enjoy this one.
📕🧚‍♀️🧙🧝🧚‍♂️🧝‍♂️🧛🧙‍♂️
📕 Because fantasy is all made up I can get lost in the world.
📕 Art!🎨

Want to play? @EadieB @Blueberry @CoffeeNBooks

EadieB Thanks for the tag! 2y
PageShifter Haha, I love your emojis 🤣 2y
TheSpineView @EadieB You're welcome! 2y
Gissy Yes to fantasy too!🙋🏽‍♀️ 2y
53 likes5 comments
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TheSpineView
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Pickpick

This is my #BookSpin book for February. I read this for #LMPBC. I am not much of a nonfiction reader; so, I was not sure about this one. I ended up enjoying it more than I thought I would. Mainly because it is a history of Yahoo with lots of facts I found interesting. Only about 1/4 of the book was about Mayer. Which worked for me. 3.5⭐

@TheAromaofBooks

TheAromaofBooks Woohoo!! 3y
60 likes1 comment
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Kappadeemom
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Mailed out the #LMPBC today (this is the December book) @Erinreadsthebooks @TheSpineView @MyBookSwapClub

TheSpineView 👍 3y
Kappadeemom @Erinreadsthebooks Hi Erin - Just double checking that you received the book I sent? 3y
Erinreadsthebooks @Kappadeemom I did!! Thanks for checking! 3y
37 likes3 comments
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Kappadeemom
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I just got this for #LMPBC so I will try to read it really, really fast so it can go out in a few days and we can stay on schedule! @Erinreadsthebooks @TheSpineView @MyBookSwapClub @suvata

RinaBrahmbhattBarot I am sorry for the package delay.....hope you‘ll still enjoy the book 3y
Kappadeemom @MyBookSwapClub i am hoping the post office will be faster now that Christmas is over. 3y
30 likes1 stack add2 comments
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Tinyiko.N
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Pickpick

I really enjoyed this authentic and informative book by Nicholas Carlson. Not only does it neatly narrate the rise of Marissa Mayer and her time at Google but it also gives a good analysis on how Yahoo – once at the forefront of the internet – eventually got left behind. Great lessons on the need for an agile business model and how the right hires matter.👌🏽