

#OffMyShelf “Owned > 5 years”
My first completed book for #Shelfsweeper readathon . 😃
I listened to this on audio, read by the author. It was like a very long podcast…entertaining but I don‘t know that much will stick. But I don‘t think it‘s Gladwell‘s intention to write a how-to about how to create social movements or ad campaigns. He‘s more interested in exploring the fascinating and contradictory nature of human behavior and thought.
I totally agree that he's fueled by his interests rather than trying to give a guide. I'm studying the complexities of human behavior & The Tipping Point is up next. Thank you! 4d